I just got a survey invitation in the mail, thanks to the State Fair mailing list. The first 300 respondants get a free ticket to the State Fair, so I'm not going to post the URL until later today, so that others who have been patiently sorting through messages about fried Coke and craft exhibit guidelines get a shot at the prize.
Here's the message text:
The State Fair of Texas appreciates your continued interest in its programming and operations. We are looking at the possibility of opening asummertime amusement park in 2009. The proposed date coincides with the arrival of DART light rail at Fair Park.
Because your input would be valuable to us as we consider all the pros and cons, we invite you to participate in a short survey (15 questions) that should require no more than five to ten minutes of your time.
As an incentive for prompt response, we would like to offer a free ticket to the 2007 State Fair of Texas to the first 300 people who complete the questionnaire. We thank you for your participation.
Here's the description on which the questions are to be answered:
Thank you for agreeing to take this survey. Below is a description of a new summertime amusement park. Please read the description carefully and then answer the questions following it. Thanks again for your interest.
Summer Place Park
Summer Place Park incorporates many features associated with the traditional State Fair Midway into a less time consuming, pay-one-price mini-theme park which operates weekends only in May and then daily from June through late August (10:00 a.m. to 6:00 p.m.). The enclosed 12-acre park offers a unique entertainment option that’s designed for families, close-to-home and convenient to freeways and light rail. Midway features include an aerial tram ride, a 450-ft. observation tower and exciting new water thrill rides. Lofty shade trees, a giant screened canopy, cooling misters and playful fountains can keep you comfortable, even on the hottest of days.
As a Summer Place Park guest, you receive a free wrist band which entitles you to also visit other attractions (on the same day) in Fair Park for no additional charge. These include:
- A free-flight bird show in the Band Shell
- Butterfly exhibit at Texas Discovery Gardens
- IMAX Theater at the Museum of Nature and Science
- Shark feeding at the Aquarium
- Swan boats on the Lagoon
- Special tours of the renovated Cotton Bowl with photo opportunities on the 50-yd. line.
For special occasions or for added convenience, you can rent individual air-conditioned suites which are appropriate for hosting birthday parties, entertaining clients or relaxing with family members. Each suite is outfitted with television, Wi-Fi access and an in-house phone for ordering food.
A general admission ticket to Summer Place Park, including more than 30 rides, shows and select museums, costs $29.95. A special $23.95 ticket is offered to kids under 48” tall and seniors age 60+. Children ages 2 & under are free. Convenient parking is located in a secured adjacent area, and air-conditioned buses connect the new light-rail station on Parry Avenue (open in 2009) to the theme park entrance.
Here are the questions. Note that they are formatted much better in the survey -- I smashed things together for space.
If Summer Place Park was open, how likely would you be to visit it in the next 12 months?
Definitely would visit / Probably would visit / Might or might not visit / Probably would not visit / Definitely would not visit
Why do you say that you definitely/probably would visit Summer Place Park?
How much do you like the Summer Place Park idea?
Like it a lot / Like it somewhat / Neither like it nor dislike it / Dislike it somewhat / Dislike it a lot
How would you compare the Summer Park idea to other traditional theme parks?
Much better than other traditional theme parks / Somewhat better than other traditional theme parks / No difference from other traditional theme parks / Somewhat worse than other traditional theme parks / Much worse than other traditional theme parks
How would you describe the value of Summer Place Park for you and your family?
Very good value / Fairly good value / Average value / Somewhat poor value / Very poor value
How would you describe the uniqueness of Summer Place Park? How different would you say it is compared to other traditional theme parks?
Extremely different / Very different / Somewhat different / Not very different / Not at all different
How relevant would you say Summer Place Park is to your household's entertainment habits and needs?
Extremely relevant / Very relevant / Somewhat relevant / Not very relevant / Not at all relevant
What impact if any will Summer Place Park have on your State Fair attendance?
I will attend the State Fair less because of Summer Place / I will attend the State Fair more / It will have no impact on my attendance of the State Fair
Which areas of Summer Place Park are you most interested in? Check all that apply.
Games / Shows / Educational museum exhibits / Suites / Midway rides / None of the above...please explain below
How likely would you be to take advantage of the wristband to visit other included attractions in Fair Park?
Definitely would visit / Probably would visit / Might or might not visit / Probably would not visit / Definitely would not visit
What month would you be most likely to attend Summer Place Park?
May / June / July / August
What day of the week would you most likely attend?
Weekday (Monday - Friday) / Saturday / Sunday
What is the approximate travel distance from your home to Fair Park?
0 - 5 miles / 6 - 10 miles / 11 - 20 miles / 21 - 50 miles / over 51 miles
Please enter your zip code:
What type of transportation would you most likely use to attend?
Automobile / DART light rail / Bus / Other (Please Specify)
On a typical visit to Summer Place Park, how many total people (adults and children) would attend?
One / Two / Three or more
What do you especially like about the Summer Place Park idea?
What suggestions do you have to make the Summer Place Park idea better?
What do you think about the Summer Place Park pricing structure?
$29.95 General admission; $23.95 Children & Seniors; and free for children 2 & under?
(Each rate can be given one of the following)
Very good value / Fairly good value / Average value / Somewhat poor value / Very poor value
How many times have you been to the State Fair of Texas in the past 5 years?
1 - 3 times / 4 - 6 times / 7 - 9 times / 10 + times / I've never been to the State Fair
Please click on the category that includes your age
18 or below / 19 - 24 / 25 - 39 / 40 - 49 / 50 and above
What is your gender?
Male / Female
What best describes your household?
Household with one child under age 16 / Household with two or more children under age 16 / Household with children above age 16 / Adult(s) only
Are you Spanish / Hispanic / Latino?
Yes / No / Prefer not to answer
Which of the following best describes you?
White/Caucasian / Black/African American / Asian / Pacific Islander / Native American / Prefer not to answer / Other (Please Specify)
The State Fair of Texas appreciates your willingness to participate in the survey. If interested in receiving one free admission ticket to the 2007 State Fair of Texas, we need your name and mailing address. Limit one free ticket per household. *Ticket to be mailed in September. Please provide the information below to receive your free ticket:
Name:
Address:
City, State Zip:
The strange thing is that I have no idea if I was one of the first 300. There's no place to enter an email address, so I guess I'll find out in September, when a ticket magically appears (or doesn't) in the mailbox. Perhaps those who didn't make the cut won't be asked for their address?
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