One thing I noticed this year over the last few years are some of the fares on AA. I travel to the Tucson area at Christmas and flew SW last year because the fares were so much cheaper....until this year. Now AA had SW beat by about 200 bucks. Granted I bought my tickets too late to take advantage of the cheaper fares on SW but even with all those tickets sold out on SW American still offered round trip tickets for $239....at Christmas! Obviously they are working harder to compete now than in the past. I also like Americans new pricing system....which looks very much like Southwest.