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View Full Version : North Dallas: Le Meridien branding



tamtagon
10 March 2008, 01:33 PM
It's like, you can almost see the waves of recycle & reuse Mixed Use gentrification finally rolling across the North Dallas 40. Rebranding and upscaling this hotel is financially a small committment, but a significant trailmark for the neighborhood.

DMN: North Dallas hotel to get $10 million redo, new name (http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-meridien_10bus.ART0.State.Edition1.3a6b3bd.html)


11:40 PM CDT on Sunday, March 9, 2008
By STEVE BROWN / The Dallas Morning News
stevebrown@dallasnews.com

A North Dallas hotel is getting a $10 million redo and will be rebranded as the Le Méridien.

The 11-story hotel at Noel Road and Peterson Lane was originally built as a Hilton Suites hotel. And it's recently been operated as the Prava Suites by the Galleria.

The 258-room hotel is located just across the street from the landmark shopping mall and office complex.

Work will start in April to remodel the building, according to Robert Sawyer, director of sales and marketing

"Everything from the front drive, entire lobby and all public spaces, guestrooms, meeting space and restaurant will be renovated with a completely new décor and culture," Mr. Sawyer said.

"We feel that with the modern, sophisticated edge of many of the new projects in the Galleria area, the Le Méridien style will only help to enhance the current and future image of this market," he said.

Renovation of the hotel – constructed in 2001 – is expected to take seven to nine months.

The property is owned by a California-based partnership, according to tax records.

The Le Méridien project is one of several new developments on the horizon for the area around the intersection of LBJ Freeway and the Dallas North Tollway.

Construction is currently under way to renovate the 26-year-old Westin Hotel at the Galleria.

And a high-rise luxury hotel is planned in the adjoining Icon Midtown development.

Mr. Sawyer said the owners of the Le Méridien hope to capture increased market share with a small, specialized project.

"Purely from a hotel standpoint, the North Dallas market lacks the modern style and creative influences that properties such as Hotel ZaZa, the W Hotel and the Hotel Palomar have," he said.

Those hotels have played a role in the developments in Uptown and close-in North Dallas, Mr. Sawyer said.

AeroD
10 March 2008, 01:48 PM
With the new Icon development, and the potential domino effect it will have on the area east of the Galleria, I can only imagine this will make a great locale for corporate relocations.

Atmos Energy, FedEx Kinkos and Tenet already call the area home.