JaeTex
03 October 2007, 03:18 PM
How do we feel about the use of "Metroplex" to describe Dallas, Ft. Worth and the 'burbs?
Frontburner hates it (see, e.g., http://frontburner.dmagazine.com/archives2/016977.html, http://frontburner.dmagazine.com/2007/10/02/our-supposed-real-estate-bounce-back/, http://frontburner.dmagazine.com/2007/04/27/re-next-week-2/)
Their objection seems to be simply that it is a made up marketing word; I don't know if there is more to it than that. That doesn't stop them from accepting ads for numerous made-up-named companies and products, or (I suspect) from employing more than a few people in advertising/marketing . The widespread use indicates that Metroplex has been a success, though not without some brand dilution (certain "authorities" use metroplex as generic term for a large urban area, see http://dictionary.reference.com/browse/metroplex, and http://en.wikipedia.org/wiki/Metroplex).
When you get down to it, all words are made up, so why the hatred of "Metroplex"?
I prefer Dallas, Dallas-Ft. Worth, or DFW. I don't much care for "North Texas", but this poll is a simple thumbs up or down on "Metroplex". If a new brand is needed that can be the subject of a future poll.
"What's in a name? That which we call a rose; By any other name would smell as sweet"
Frontburner hates it (see, e.g., http://frontburner.dmagazine.com/archives2/016977.html, http://frontburner.dmagazine.com/2007/10/02/our-supposed-real-estate-bounce-back/, http://frontburner.dmagazine.com/2007/04/27/re-next-week-2/)
Their objection seems to be simply that it is a made up marketing word; I don't know if there is more to it than that. That doesn't stop them from accepting ads for numerous made-up-named companies and products, or (I suspect) from employing more than a few people in advertising/marketing . The widespread use indicates that Metroplex has been a success, though not without some brand dilution (certain "authorities" use metroplex as generic term for a large urban area, see http://dictionary.reference.com/browse/metroplex, and http://en.wikipedia.org/wiki/Metroplex).
When you get down to it, all words are made up, so why the hatred of "Metroplex"?
I prefer Dallas, Dallas-Ft. Worth, or DFW. I don't much care for "North Texas", but this poll is a simple thumbs up or down on "Metroplex". If a new brand is needed that can be the subject of a future poll.
"What's in a name? That which we call a rose; By any other name would smell as sweet"