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Quiz03
10 February 2003, 02:22 AM
Perry says Toyota will help strengthen Texas economy
Truck plant to open in San Antonio in 2006, create 2,000 jobs

02/05/2003

By TERRY BOX / The Dallas Morning News

Toyota Motor Corp. said Tuesday that it will build an $800 million truck plant in San Antonio as it seeks to bolster its growing market share with sales of more pickups and sport utility vehicles.

The automaker said the new plant will produce 150,000 Tundra pickups annually and employ 2,000 people initially. Construction work will begin later this year, Dennis Cuneo, Toyota senior vice president, said at a news conference Wednesday in San Antonio.

"Toyota appreciates the opportunity to do business in the state of Texas," Mr. Cuneo said. "We know we will find workers of the highest caliber here who have the skills, the intelligence and the enthusiasm to become an important part of the North American Toyota team."

Joining Mr. Cuneo at the news conference was Gov. Rick Perry, who said the new plant "will mean jobs, paychecks and a higher standard of living for thousands of Texans while helping Texas to build a stronger, more diverse economy."

Officials estimated that the plant will have a $1.4 billion economic impact over 10 years. Besides the initial 2,000 factory jobs, it is expected to create 5,300 related jobs and 2,100 construction jobs.

Most of the hiring will take place in 2005, officials said.

State and local officials also said they offered Toyota $133 million in incentives. About a third of that package was provided by local authorities, mostly in typical tax abatements. The state will provide workforce training and oversee the construction of a rail spur between two railroad lines that is needed to serve the plant.


"This is a great day for San Antonio, one that will fundamentally change our economy," said Mayor Ed Garza, who has been instrumental in bringing Toyota to San Antonio. "All I can tell the people of San Antonio is, 'Buckle up. Toyota is coming. And with them, many more opportunities for our city.' "

San Antonio officials had estimated the plant's economic impact at $1 billion within five years.

At least five states made a bid for the plant, with Texas and Arkansas ultimately competing fiercely for the factory, which will become Toyota's sixth in North America.

Automobile assembly jobs are some of the highest-paying manufacturing jobs available, with a starting wage of $15 an hour growing to $20 an hour at Toyota plants after three years. In addition, some of the parts suppliers may open factories near the plant, creating as many as 16,000 relatively high-paying jobs, San Antonio officials have said.

Over the last 20 years, Honda, Toyota, Nissan, Mercedes-Benz and BMW have opened new plants in the South and Southeast. The San Antonio plant will be Texas' second automobile plant, joining the 49-year-old General Motors assembly plant in Arlington.

The GM plant employs 3,000 people and builds more than 200,000 full-size sport utility vehicles a year.

Toyota may add an additional 2,300 workers in San Antonio for a possible SUV plant at the site, the San Antonio Economic Development Department has said.

"This is a good move for Toyota," said Norihiko Kamada, who helps manage $1.2 billion at Chuo Mitsui Asset Management Co. "Pickups are big-profit margin models, and this will help Toyota's localization even more."

The Texas connection


While Toyota officials were reportedly impressed with San Antonio's workforce and the city's proximity to Mexico, they also liked the idea of being able to proclaim that Toyota builds trucks in Texas – a nod to the state's significance as an international truck center.
"When some of the executives from Japan come out and talk to us, they are intrigued with the state as a truck market," said Steve Grogean, partner and general manager of Toyota of Richardson and a member of Toyota's board of governors. "They think this could be a way to move up their market share."

Over the last several months, Toyota's deliberations reportedly focused on two cities: San Antonio and Marion, Ark.

The site in eastern Arkansas is close to Memphis, which, with its network of interstate highways and rail lines, could have been a major distribution point for Toyota.

But the proposed truck factory in San Antonio will allow Toyota to take advantage of expanding parts factories in Mexico, where Toyota has broken ground for another truck plant that is expected to open in 2005.

Because of cheaper labor in Mexico, some parts can be produced there and transported to the San Antonio factory, perhaps at a savings – a major consideration these days in the auto industry.

Just being in Texas, however, might be almost as important to Toyota.

"Here, the real impact is being able to advertise Toyota trucks built in Texas," said Mr. Grogean, one of Toyota's biggest area dealers. "And you can bet you'll see some advertising to that effect."

Looking to boost sales


Last year, Toyota's sales of the Tundra were down about 9 percent, but the company has told its dealers that it is adding new models of the pickup for 2004. They will include a larger, heavy-duty version of the Tundra and a four-door "crew-cab" model.
The company is seeking to boost its global market share to 15 percent by 2010. It is currently slightly more than 10 percent.

In 2002, Toyota sold 1.5 million cars and trucks in the U.S. – up slightly in what was a down year for most automakers.

Toyota's American depositary receipts, each of which represents two ordinary shares, rose 60 cents, to $49.50 in New York Stock Exchange composite trading. They have fallen 2.8 percent in the past year.

Staff writers David McLemore in San Antonio and Wayne Slater in Austin , Bloomberg News and Associated Press contributed to this report.


E-mail tbox@dallasnews.com

Quiz03
10 February 2003, 02:25 AM
Where was Dallas is attempting to get this factory? Or the metroplex for that matter.

psukhu
10 February 2003, 10:31 AM
I don't this they ever considered the DFW region. It was between SA and Arkansas.

Quiz03
10 February 2003, 10:54 AM
I realize that in the end it was between SA and Arkansas, but at some point there had to have been a missed opportunity for the metroplex. I was just wondering if the Greater Dallas Chamber of Commerce, or a local city council even made an attempt at luring toyota, or was this another case of being asleep at the wheel.

Quiz03
12 February 2003, 12:18 PM
Dirty air chokes off Toyota facility

Mitchell Schnurman commentary


This is worse than losing out on Boeing's headquarters.

A new Toyota assembly plant, awarded to San Antonio last week, is a much richer economic plum, and we never had a shot at landing it.

Too much air pollution.

That's right, bad air isn't just bad for your health and federal road funds. It's bad for business, too, and poses a threat to North Texas' economic engine.

Toyota scratched the Metroplex off its shopping list early, the first time we've lost a high-profile project strictly because of air quality, according to several economic development officials.

That's ominous, unless we're satisfied with simply growing the service side of the economy.

Other manufacturers have to consider the air pollution issue, too, because it could limit operations here. Some will surely conclude, as Toyota has, that the Metroplex is too risky for their new projects or even plant expansions.

"If we don't get our act together," said Dan Petty, president of the North Texas Commission, "it could have a catastrophic effect on our economy."

Petty said that local officials were gearing up to make a hard sell when they learned that Toyota had rejected the area.

Toyota wasn't prohibited from building here. But it may have been forced to buy or trade for emission offsets, a process aimed at preventing the company from making the pollution problem worse.

And it may have faced a political backlash from drivers, if the area had to impose tougher emission standards on cars.

"It's just not worth the hassle for us," said Dennis Cuneo, a senior vice president who oversees site selection for Toyota in North America.

Toyota had a list of pre-screening requirements, and North Texas met most of them easily. For its truck-making plant, it wanted up to 2,000 acres of vacant land; a solid infrastructure of roads and utilities; a good-sized airport; access to two rail lines; and the political will and economic strength to put together a financial package.

Does that sound like the Alliance Corridor or what?

Except for that little matter of air pollution; that was on the pre-screen list, too, and it was a deal-breaker.

Toyota eliminated any area that violated federal health standards for ozone, which includes Fort Worth-Dallas, Houston and El Paso. That's probably because the painting facilities at most vehicle plants produce emissions that aggravate ozone pollution.

Missing out on the Toyota plant was a reminder of the Metroplex's near-miss on Boeing almost two years ago. Boeing's relocation search played out in the news media for months and promised the winner great prestige.

But it included only about 300 jobs, with limited spinoff potential -- far less valuable than the Toyota plant.

Boeing ultimately chose Chicago, in part because it has a lively downtown and great mass transit. Boeing's decision forced leaders to do some soul-searching about the Metroplex's strengths and weaknesses.

The Toyota sweepstakes ought to spur another self-appraisal.

Perhaps San Antonio would have prevailed in the competition anyway. It put together "Team Toyota" to aggressively sell the city and assemble the local and state financial pieces.

"We wanted a town that was hungry for manufacturing," Cuneo said. "A place where we'd get a warm reception.

"Well, it's been overwhelming here."

We can be overwhelming in North Texas, too, especially with a deal like this.

Toyota plans to invest $800 million initially -- more than the new RadioShack and Pier 1 headquarters and the American Airlines Center combined -- and use 2,100 construction workers to build the plant.

Then it will hire 2,000 plant employees and pay them roughly double the average manufacturing wage. Many of Toyota's workers will be high school graduates earning more than $50,000 a year, before benefits.

At least another 5,300 spinoff jobs are expected to be created, and an independent study concluded that new payrolls tied to the plant will reach $8 billion over the next 25 years.

How badly do people want these jobs? Cuneo said that more than 50,000 applications are expected for the first wave of hiring.

What's really surprising is that Toyota isn't gouging the city. It's receiving $133 million in tax breaks and incentives, after agreeing to give back nearly $65 million in taxes and payments.

That's still a lot of public help. But not compared with some locales that offered double and triple the amount.

"If you take too much, you'll pay down the road," Cuneo said. "It builds resentment in the community, and it may not be sustainable politically. So you have to find the right balance."

This is the kind of neighbor that cities cry for. And we should have been a contender.

Toyota was looking primarily for a Texas site, believing that would boost sales of pickups in the world's biggest truck market. Its runner-up location was Sherman, eliminated because it seemed too small to handle the financial package.

That's not a problem here, where we specialize in creative incentive deals.

But until we clean up our air, we might have to rethink our assumptions about our great business climate.


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Mitchell Schnurman's column appears Wednesdays and Sundays. (817) 390-7821 schnurman@star-telegram.com

JaeTex
12 February 2003, 01:39 PM
So DFW loses out because our air is too dirty.

I want cleaner air, but for something like Toyota do we want to say if we had cleaner air (as a result of the jobs, etc. already here) we might have had a chance at Toyota which would promptly start polluting (that's how I read the article) and give us dirtier air so that we would lose out on future Toyotas.

I don't want cleaner air just so we can attract more polluting industries and spare them the cost of paying for their pollution.

I am rambling, am not sure if I'm being clear, but we lost Toyota (accord to article) because we are already more vibrant, have more jobs, manufacturing, jobs, etc. than San Antonio and have essentially reached our pollution limit. Meanwhile SA is desperately trying to reach their pollution limit? Congrats to SA.

psukhu
12 February 2003, 02:17 PM
I read it the same way. They will cause pollution and we are already at the limit. They needed a city that had lower pollution because they were adding so much more pollution.




That's ominous, unless we're satisfied with simply growing the service side of the economy.

Nothing wrong with the service sector. That will be among fastest growing sectors in the US over the next ten years. Many manufacturing jobs are moving to developing nations becasue of lower wages and lower pollution standards.

downtownbum
13 February 2003, 02:04 AM
good for our south texas brothers. i dont think this was the right kind of business for DFW, anyway. these foreign car companies always build their plants in lower income "working class" towns and cities in the south, which DFW definetely is not.