An interesting idea for adaptive reuse

[mexila]

building as billboard -

the building was completely gutted, including the curtainwall...leaving only the concrete structure and floorplates.

http://www.engadget.com/2009/10/09/bayers-media-facade-redefines-building-vertising/

Bayer's 'Media Facade' redefines building-vertising
by Donald Melanson posted Oct 9th 2009 at 5:59AM

You may think that once you've seen one building turned into a massive billboard you've seem them all, but that would mean you probably haven't seen the so-called "Media Facade" now adorning Bayer's former HQ in Leverkusen, Germany. Built by ag4 media facade GmbH and GKD AG, the massive display apparently consists of 5.6 milion LEDs that cover the entire 17,500 square meters of the building, and which can be lit up at will to pump out gigantic advertisements worthy of any science fiction movie. You'll note this is the former Bayer headquarters -- it seems that the promise of 'round the clock ads visible for miles around saved the building from the wrecking ball. Head on past the break for a video of it in action, and a second showing the facade being constructed.


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[dfwcre8tive]

that's crazy... and cool.

[aygriffith]

Nothing say attractive like skeletons of buildings past??? There is light outside part of the day...

[UrbanHope]

That looks cool!

However, here in Dallas we already have people complaining that basic video billboards will be a visual nuisance and "distracting to drivers." (see link below)

Not trying to be negative, just trying to figure out how we could ever get something like this approved. Just allowing six video boards downtown was painful at best.

example re video billboards:

http://cityhallblog.dallasnews.com/archives/2009/10/mayor-pro-tem-caraway-i-just-l.html